14 Aug 2017    3,990 views

When You Think the VA Night March Looks Staged and You Find Out There is a Company That Specializes In Exactly That.

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What if I told you it costs $10,000 for a protest?

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Crowds on Demand

From their Site:

Are you looking to create a buzz anywhere in the United States? At Crowds on Demand, we provide our clients with protests, rallies, flash-mobs, paparazzi events and other inventive PR stunts. These services are available across the country in every major U.S city, every major U.S metro area and even most smaller cities as well. We provide everything including the people, the materials and even the ideas. You can come to us with a specific plan of action and we can make it happen. OR, you can approach us with a general  idea and we can help you plan the strategy then execute it.

We’ve made campaigns involving hundreds of people come to action in just days. We have a proven record of delivering major wins on even the toughest campaigns and delivering phenomenal experiences with even the most logistically challenging events.

Our services are now available throughout the United States, so whether you’re looking at doing a single event or a multi-city campaign, we have the resources available to achieve your goals.

I find this next passage about secrecy to be quite interesting. What are your thoughts on how this may be playing out in our society today?

Inside the company that provides fake paparazzi, pretend campaign supporters, and counterfeit protesters.

By Davy Rothbart

The tricky thing, Adam says, is how many of his clients insist on secrecy. If you’re hiring a crowd to fill a campaign event or a film premiere, the last thing you want to do is let anyone know. Adam must balance his goal of spreading awareness of his company, so he can attract more clients, with the benefits of keeping the public in the dark. If people start to doubt the veracity of crowds, his business might suffer. “Right now, we’re still kind of this secret weapon,” Adam says. “We have the element of surprise.
Yeah, you might’ve heard about political candidates paying to bring some extra bodies into their campaign events, but it’s beyond the realm of most people’s imagination that crowds are being deployed in other ways. Nobody is skeptical of crowds. Of course, in five years that could change.”


Crowds on Demand, (the owner) says, serves several clients a week, sometimes a day — most in L.A., San Francisco, and New York but an increasing number in smaller cities like Nashville, Charlotte, and Minneapolis. When people inquire about a potential event, Adam guides them through the possibilities and the approximate costs: $600 for fake paparazzi at a birthday dinner; $3,000 for a flash mob dancing, chanting, and handing out fliers as a PR stunt;

$10,000 for a weeklong political demonstration; $25,000 to $50,000 for a prolonged campaign of protests.

Illustrations by Big Mouth

Crowds on Demand is a company that provides fake paparazzi, pretend campaign supporters, and counterfeit protesters-all for a fee. Started in 2012, Crowds on Demand seems to have found a niche market and continues to do well, these 5 years later.

Paid To Protest: ‘Crowds On Demand’ Stages Phony Rallies For Political Groups And PR Stunts

By Christopher Zara

For anyone in need of angry protesters, attentive paparazzi or adoring fans, there’s Crowds on Demand (COD), an 11-month-old California startup that says it can organize any small or large group within a week’s time. It’s an unusual concept, but one that could no doubt fill an undeniable niche at a time when motivating people outside of the digital world is becoming more and more of a challenge.

Do I think all of the people involved in the VA night march were hired guns? No. But I know what staging looks like and I understand styling for the camera.

Sound crazy? I know. But at least, check out their Craigslist ad:


Crowds on Demand, a Los Angeles-based Public Relations firm specializing in innovative events, is looking for enthusiastic actors and photographers in the Charlotte, NC area to participate in our events. Our events include everything from rallies to protests to corporate PR stunts to celebrity scenes. The biggest qualification is enthusiasm, a "can-do" spirit. Pay will vary by event but typically is $25+ per hour plus reimbursements for gas/parking/Uber/public transit.

For more information about us, please visit www.crowdsondemand.com

If you're interested in working with us, please reply to this posting with the following info:

-Full Name
-Prior relevant experience (as an actor/performer, photographer, brand ambassador, political activist, etc)
-When are you usually available for work?
-Resume (optional)
-If you're a photographer, what equipment do you use?
-Are you ok with participating in peaceful protests (optional)?


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